Tuesday, August 10, 2010

INFOGRAPHICS

Today we had an insightful look into infographics and were shown a great deal of examples as to how infographics can be presented. Some poor examples were shown and compared to good examples and ultimately the ones that were good seemed to have a few main common aspects. 


(1) They were clear and concise,
(2) Basic and simple symbols and 
(3) relevant visual metaphors.


Infographics are a great way to present a vast amount of information into something that can be understood quickly and still provide enough information to understand. Good examples of this include the image shown on 'Napoleons army' as well as 'cubism and abstract art'.
Some of the other items i picked up from today was using colour as a coding device. Colour is an important element and should be used effectively eg. green for grass. white for milk rather than for example blue for coffee. (blue would be more appropriate for water and brown for coffee). 'The Perfect Pour- a citizens guide' infographic coffee pie chart was shown as an effective method of displaying information. the viewer can easily associate the colours and symbols with the respective foods/liquids. When the graphic language makes sence it is much more effective.
When developing an infographic the main positive things to think about are having: visual metaphors, things that cause reactions eg. smile/ humerous/ pay attention, language the viewer can understand, relevant visual language and metaphors, simple language.


'Aftermath of Haiti Earthquake'


 'The Perfect Pour' 
  'Napoleons Army'

 

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