Firstly looking at (1) there are 5 main social barriers to change:
#1: Climate change is abstract
#2: Living in a competitive consumer culture
#3: Obsessed with 'NEW'
#4: Thought of buying time
#5: Values and self concept
I found these five barriers very interesting. It is important to make people visualise whats going on. If people are able to visualise the benefits of change they would be much more likely the change. Another important aspect was because we are still going to be obsessed with 'new' and still be a competitive 'throwaway society' there may be a shift to products becoming sustainable and trendy. If products that are seen as sustainable, recycled, or just helping the environment become the latest thing to buy or wanted then this will be a great way for change.
(2) five main enablers of social change include:
#1: Good Design
#2: New technology and textiles
#3: Globally consistent trust marks
#4: Ethical marketing and retailing
#5: Consumer Expectation
Out of these enablers i found it interesting that a large number of people believe that developments in techonology will be the solution to the affects on the environment and they believe that techonology will resolve the issue. A good thing is the fact that people EXPECT change will come which will allow change to be more easily put in place.
(3) five possible future changes include:
#1: Finding something 'NEW' is going to stay- just need to make different products
#2: High volume disposables to high quality durables
#3: More recycling and repurposing
#4: Redesign fashion norms
#5: Local production may be back
Overal this lecture was a very informing look at change and the problems around enforcing change for the better.
http://www.globalchange.com/
An example is seeing Hummers being a really good car and something that looks great to seeing it as an inconsiderate polluting machine:
No comments:
Post a Comment